SCORE LA: Paid, Earned, Owned: Three Essential Elements for Marketing Success

Description

Your marketing plan is not just building a website and doing a few social media posts. Most businesses can benefit from a multi disciplined approach that includes website, SEO, social media, email marketing, PR and online advertising. This webinar will show you how these elements (What we call "Push, Pull and Amplify") work together to guide your business on a road to marketing success.

We will discuss:

PULL

Why a properly built website is important for optimal search engine rankings
What is SEO. How to organically improve search engine rankings.
Google Ads vs Facebook Ads. Why, when and where you should advertise your business.
PUSH

Public Relations and how it is different than Advertising
Why hire a seasoned publicist
The PR Toolbox- Press releases and media lists
Free PR tools vs Paid tools to get publicity 
AMPLIFY 

Where, when and what you should do with social media for your business
Content calendar to help you organize your marketing campaigns
Digital tools to help you tell your story easier
Importance of E-Mail marketing
We tie it all together at the end to show you how we determine which marketing elements are right for your business!