SBDC LA: WEBINAR Writing a Winning Press Release

Description

You’ve got a hot new product or service that you would like your prospective customers to know about. Or maybe, there has been a problem at your business that is attracting media attention. Whatever, the circumstance, knowing how to prepare a professional press release is a valuable skill for any business owner.

In this webinar, we will examine what the media is looking for in a good press release. This a a hands-on workshop where participants will learn the parts of a press release and how to attract the attention of media decision makers. Participants will also discover how crafting media communication that can help to increase revenue and raise a company’s profile.

Instructor: Saida Pagan