How to Make the Most Out of the Holiday Season as a Hermosa Beach Small Business Owner
The holiday season is a significant time for small businesses. It's estimated that holiday retail sales will exceed $940 billion this year, so it's important to make sure your business is ready to take advantage of the influx of holiday shoppers. From sprucing up your storefront to creating promotional offers, there are a number of things you can do to make sure your small business is ready for the holiday rush.
Here's a checklist from the Hermosa Beach Chamber of Commerce of things you can do to get your small business ready for the holidays:
1. Beautify Your Storefront
First impressions matter. So, if you want to attract customers and build a successful business, it's important to take some time to spruce up your storefront. A few simple improvements can go a long way in making a good impression and creating a positive first impression for potential customers.
2. Anticipate the Holiday Rush
The holidays are a busy time for everyone, so it's important to anticipate the increased traffic in your store or on your website. Make sure your systems can handle the increased demand.
3. Hire A Temporary Staff
No matter what type of business you run, seasonal fluctuations can have a big impact on your staffing needs. Rather than struggling to keep up with the demands of the busy season, it may make more sense to hire temporary staff. This way, you can ensure that you have the manpower you need without having to commit to long-term employment. In addition, seasonal workers can bring fresh energy and ideas to your business. So if you're looking for a way to benefit from the busy season, hiring seasonal staff may be the perfect solution.
4. Create a Gift Guide
Help your customers find the perfect gifts by creating a gift guide on your website or in your store. You can segment your gift guide by price point, recipient, or even interests to make it easy for customers to find what they're looking for.
5. Innovate Your Marketing
Take advantage of the increased marketing opportunities during the holidays by getting creative with your campaigns. Create festive social media posts, send out holiday-themed email newsletters, or even put together a TV commercial (if there's enough budget).
6. Make Promotional Offers Using PDFs
Everyone loves a good deal, so create some promotional offers that will entice customers to shop with you during the holidays. You can use PDFs as digital coupons that can be redeemed either in-store or online. You may create a PDF coupon book, for example. This will help you split the PDF into smaller files if you want to run individual promotions with them. Using PDFs will help you customers share them with their friends and families.
7. Plan How You'll Give Back to the Community
'Tis the season of giving, so come up with a plan for how your business will give back to the community this holiday season. Whether it's partnering with a local charity or hosting a food drive at your store, there are many ways you can give back during this time of year.
8. Attract Last-Minute Shoppers
Let's face it—not everyone is organized enough to finish their holiday shopping early (myself included). So make sure you've got plenty of last-minute gift ideas on hand for those procrastinators out there who wait until December 24th to do their shopping. Promote these items prominently on your website and in your store so they're easy to find.
The holiday season is a time when businesses of all sizes can reap the benefits of increased sales. With a little bit of preparation and careful planning, your small business can make the most out of the holiday shopping season. Use this checklist to get started!
Join the Hermosa Beach Chamber of Commerce to connect with local entrepreneurs and resources that can help your business grow.
This Hot Deal is promoted by Hermosa Beach Chamber of Commerce and Visitors Bureau.