Use These Website Changes To Protect Your Business In Tough Times
In times of economic uncertainty, businesses can find themselves in a tough spot. But, with the right website changes, you can give your business a boost and keep it growing even during a recession. The Hermosa Beach Chamber of Commerce and Visitors Bureau understands how stressful these times can be, so we’ve put together a list of ways you can use website updates to encourage growth and increase sales. Let's take a look:
Use White Space
White space is an effective way to make your website look more organized and aesthetically pleasing. You want visitors to focus on the important elements of your page without becoming overwhelmed by too much clutter. The use of white space helps create a balance between text and images, which makes it easier for visitors to digest information quickly and efficiently.
Add a Visible Call to Action
Having a clear call to action (CTA) will help visitors take the next step in engaging with your business. Make sure that your CTA stands out from the rest of the page so that visitors don't miss it. Use visuals like arrows or colorful buttons to draw attention to it and be sure to include concise language so that visitors know exactly what action they need to take.
Add Customer Testimonials
When considering making purchases online, customers are always looking for proof that other people have had positive experiences with the product or service being offered. Adding customer testimonials is one way to provide that assurance and build trust between you and potential customers. Doing this also allows potential customers to easily see how others have benefited from using your products or services.
Search engine optimization (SEO) is essential when creating content for websites, because it helps search engines understand what type of information is on your page, which increases its chances of appearing in search results when someone searches for similar topics or keywords related to what you offer. When done correctly, SEO can help bring more organic traffic--i.e., traffic from people who find you through search engines. Adding video content and the right keywords can go a long way toward helping you improve your SEO.
Keep Your Content Fresh
As technology changes rapidly, businesses must stay up-to-date on industry trends in order to remain competitive while also providing relevant content that keeps visitors coming back for more. Updating existing content regularly will show potential customers that they are dealing with an active business while giving them access to fresh resources each time they visit your site. It will also help search engines better understand what type of information is available on your pages at any given time.
Hyperlinks are one way for people browsing websites to move around quickly and effectively between different pages within those sites as well as external sources outside them — but only if hyperlinks are properly updated. Improving hyperlinks means making sure all links work properly by testing them regularly, updating old links if necessary, and removing broken ones entirely whenever possible. You can also add more relevant ones as needed.
Use PDFs For Signatures
PDF files are not just limited documents anymore; they serve many purposes beyond reading materials, including protecting both businesses and customers alike from security threats such as malware and ransomware attacks via encryption. Using these tools gives everyone peace of mind knowing their data is safe and secure no matter where they're accessing it from. If you're thinking of trying a PDF filler, look for a tool that will also allow you to obtain signatures from customers in a secure fashion.
Making changes to your website can be beneficial in several ways, and when you're trying to boost sales in the face of a pandemic, it can also give you peace of mind. When customers are able to use secure PDF tools and read fresh content, they'll keep coming back again and again, building up repeat business so you can keep things running smoothly even in a tough economy. Before making any major changes, be sure to go over your budget.
Have a question for the team at the Hermosa Beach Chamber of Commerce and Visitors Bureau? Reach out today.
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