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Fiesta Hermosa returns to beach town over Memorial Day weekend

By MICHAEL HIXON | | The Beach Reporter
PUBLISHED: May 17, 2024 at 12:25 p.m. | UPDATED: May 17, 2024 at 12:26 p.m.

The biggest party in Hermosa Beach will return for Memorial Day weekend.

Fiesta Hermosa, which will run from Saturday to Sunday, May 25-27, has been a fixture in the city for more than five decades — featuring live music, a carnival and much more.

More than 123,000 people attended last year’s three-day Fiesta Hermosa. And this year, Hermosa Beach Chamber CEO and President Jessica Accamando said she expects an even larger crowd.

Besides the various festivities, Accamando said, the weekend will also honor those who sacrificed while serving their country, with a Memorial Day ceremony set for 2:30 p.m. Monday, May 27, on the event’s Beach Stage.

“It’s an opportunity,” Accamando said said, “to hear from some vets and to have a moment of silence and really appreciate what the holiday is about.”

Fiesta Hermosa, which stretches from Pacific Coast Highway to the beach, will feature live music on multiple stages; a “Makers Mercado,” with more than 200 vendors; the “Garden,” formerly known as the Beer Garden, which will also feature live music; a food fair with a new “Dessert Depot”; and a carnival with rides, games, food trucks, a petting zoo, live music and other activities.

A wine garden adjacent to Uncorked, which is supplying the wine, is a new addition to Fiesta Hermosa and will be located at Monterey Boulevard and Pier Avenue.

The wine garden will be a nice place to hang out, Accamando said.

“This gives families enjoying the carnival an opportunity for parents to sit down and enjoy the afternoon,” Accamando said, “while kids go on the rides or for the wine connoisseur who enjoys the more chill experience.”

Also new this year is the “Garden Acoustic Stage,” featuring two shows a day from acts who have performed during the monthly “Songwriter Showcase,” which takes place at Saint Rocke in Hermosa Beach, over the past year.

Michelle Crispin founded the “Songwriter Showcase” and chose the acts taking the stage at the fiesta at 11 a.m. and 2:45 p.m. each day.

“I like the fact that the acoustic stage is enabling artists to perform some original music,” Crispin said.

Crispin will celebrate the first anniversary of the “Songwriter Showcase” on Wednesday, May 29, at Saint Rocke.

For decades, Fiesta Hermosa took place over Memorial Day and Labor Day weekends, until the Hermosa Beach chamber, along with the city, decided to downsize the event to only Memorial Day weekend.

This year’s Memorial Day Fiesta Hermosa will be the last for Accamando at the helm of the chamber.

The chamber has received more than 50 applicants to fill her shoes, Accamando said. The chamber stopped taking applications on May 15.

The chamber’s board will decide the next CEO/president, Accamando said, but she is “not going anywhere,” and intends to support the organization by potentially joining the board and volunteering.

Until then she said, “I will hang on as long as is needed” until the new leader is in place.

“We will both work in this office to manage a smooth transition for at least a month, maybe two, just to make sure that it’s smooth,” Accamando said. “Then I’ll depart; I’ll probably phase out my departure.”

Fiesta Hermosa will offer a shuttle service and a bicycle corral.

If you go
When: 11 a.m. to 7 p.m. Friday to Monday, May 25-27, for the carnival. The last concert is 7:30 to 9 p.m. each day.

Where: Pacific Coast Highway to the beach, in Hermosa Beach.

Cost: Free.



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