SCORE LA: Maximize Scale: A Practical Guide to Digital Advertising

Description

When starting a company, many find digital advertising the most challenging part. However, digital advertising is quite simple; once you peel back some language, it becomes obvious how to advertise your business.

This webinar solves just that. Our tutorial will help you understand the basics, learn how to make a game plan (called a go-to-market strategy), and get started on this process to get your business out there.

What you will learn:
• The basic terms and language of digital advertisers
• How to snuff out what is and isn't authentic or could be a scam
• An understanding of how to get started
• Top-line strategies for success
• How to manage the day to day

About Andrew:

Andrew built his first website when he was 12 and integrated early ad tech on the back of
Geocities. Ever since, he has been passionate about everything digital, especially ad tech. The concepts, designs, and strategies that go into launching a digital ad campaign are what he lives and breathes every day. It is what has led to my success throughout his career. He started in the ad agency world, working on accounts big and small (Universal Pictures, CWTV, Best Western, Stand Up to Cancer, Verizon, Hulu, Universal Theme Parks, Levi, Sonic Burgers, The Home Depot, and more). He then focused on business development forging new paths for data and digital in Auto, Travel, Tourism, Tech, and Entertainment.

Back at the beginning of the Pandemic, Andrew founded his own company, Revenue Arc. He is laser-focused on bringing the strategies and tools that have helped Fortune 500 clients to the small business community and help educate everyone on the fundamentals of digital advertising.