SCORE LA: Marketing Plan 101 - Create Your Roadmap to Success

Description

Are you overwhelmed by all the choices for marketing your business? Not sure where your time and money would be well spent? Are you just following what everyone else is doing and hope it works for you too? If this is you...then it sounds like you may need a marketing plan! Without a plan in place, you could potentially waste thousands of dollars and hundreds of hours trying to grow your business.

A well-executed marketing plan will help you:

Define your business with SWOT Analysis (Strengths, Weaknesses, Opportunities and Threat)
Define your target audience with buyer personas
Tools you will need to execute on your marketing plan
Measuring and Optimizing your Marketing Efforts
Define your brand with proper visuals and messaging
Learn how to use AI (Artificial Intelligence) tools to build parts of your marketing plan