SCORE LA: Marketing Plan 101 - Create Your Roadmap To Success

Description

Are you overwhelmed by all the choices for marketing your business? Not sure where your time and money would be well spent? Are you just following what everyone else is doing and hope it works for you too? If this is you...then it sounds like you may need a marketing plan! Without a plan in place, you could potentially waste thousands of dollars and hundreds of hours trying to grow your business.

A well-executed marketing plan will help you:
• Define your business with SWOT Analysis (Strengths, Weaknesses, Opportunities and Threat)
• Define your target audience with buyer personas
• Develop a budget
• Define your brand with proper visuals and messaging
• Determine your best marketing channels for educating your customers, generating leads, and developing brand awareness

Instructor: Patty Ross

Patty, a native Angeleno, has well over 20 years’ experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million-dollar business. She has spent 15 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including restaurant, financial, legal, health and beauty, motorsports, landscape design, political activism and non-profits. Golden State Marketing, and her other business, California Wine Marketing, were founded in 2006.

Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline.