SCORE LA: Marketing Plan 101 - Create Your Roadmap To Success

Description

Are you overwhelmed by all the choices for marketing your business? Not sure where your time and money would be well spent? Are you just following what everyone else is doing and hope it works for you too? If this is you...then it sounds like you may need a marketing plan! Without a plan in place, you could potentially waste thousands of dollars and hundreds of hours trying to grow your business.

A well-executed marketing plan will help you:
• Define your business with SWOT Analysis (Strengths, Weaknesses, Opportunities and Threat)
• Define your target audience with buyer personas
• Develop a budget
• Define your brand with proper visuals and messaging
• Determine your best marketing channels for educating your customers, generating leads, and developing brand awareness

Topics include:
• Facebook Statistics-Who, What, Where and When
• Facebook Stories vs Page Posts
• Effectively Using Facebook Live
• Facebook Ads Basics
• Facebook Ads vs Google Ads-When to use one over the other
• Learn how to create a content calendar to lessen the overwhelm and build engagement (You will receive a content calendar template)
• How to create social media graphics like a Rockstar
• Publishing tools to make your job easier