SCORE LA: Email Marketing Essentials

Description

Research says that for every $1 spent on E-Mail marketing there is an average $44 return on investment. To generate such positive outcomes, businesses have to reach the right customers with targeted campaigns. If you feel your E-Mail efforts don't yet pay off, this workshop is for you! This class will teach basic and advanced techniques to propel your E-Mail efforts. You will learn: 

The 5 C’s of E-Mail Marketing Basics 
How to create a content calendar with a complimentary digital version sent to all students 
How to pick the E-Mail platform right for your business 
Anatomy of E-Mail design 
Subject Lines 
Best times and days to send E-Mails 
Why List Segmentation is important (case study provided) 
Basic Automations
How to create E-Mail graphics using Canva 
How to set up Google analytic tracking links 
A/B Testing Tips