SCORE LA -E-Mail Marketing Essentials for Business

Description

Research says that for every $1 spent on E-Mail marketing there is an average $44 return on investment. To generate such positive outcomes, businesses have to reach the right customers with targeted campaigns. If you feel your E-Mail efforts don't yet pay off, this workshop is for you! This class will teach basic and advanced techniques to propel your E-Mail efforts. You Will Learn: • The 5 C’s of E-Mail Marketing Basics • How to create a content calendar with a complimentary digital version sent to all students • How to pick the E-Mail platform right for your business • Anatomy of E-Mail design • Subject Lines • Best times and days to send E-Mails • Why List Segmentation is important (case study provided) • Basic Automations • How to create E-Mail graphics using Canva • How to set up Google analytic tracking links • A/B Testing Tips