SCORE LA: AI and Digital Marketing 101

Description

AI and Digital Marketing 101: Learn the Basics of Digital Marketing and How to Leverage AI to Truly Grow

Dive into the dynamic digital marketing realm with this comprehensive webinar tailored for newcomers and seasoned professionals. Discover the core principles of digital paid media, the nuances of contemporary digital marketing, and the groundbreaking impact of artificial intelligence on the industry.

What you will learn:

Basics of Digital Paid Media: Unravel the mysteries behind PPC (Pay-Per-Click), display ads, and social media promotions. Learn how to effectively allocate budgets, target the right audience, and measure success.
Digital Marketing 101: Go beyond just ads. Understand the essence of content marketing, email campaigns, SEO, and the role of social media in the modern business landscape.
AI in Digital Marketing: We are standing at the precipice of a new era. Artificial Intelligence is no longer just a sci-fi concept—it is transforming the way businesses reach and interact with their customers. From chatbots to predictive analysis, discover how AI is reshaping the daily strategies and tools marketers use.
Ethics & Challenges: As with all great innovations, there are concerns. Delve into the ethical considerations of using AI in marketing and the challenges marketers face in this rapidly evolving landscape.
Who should attend:

Digital marketing novices looking to build a strong foundation
Professionals wanting to keep up-to-date with the latest trends and technologies
Business owners seeking insights to harness the power of digital advertising and AI for growth
Tech enthusiasts curious about the intersection of AI and marketing
Join us as we demystify the digital cosmos and explore the revolutionary role of artificial intelligence in shaping the future of marketing. Equip yourself with the knowledge to navigate this evolving terrain and leverage its immense possibilities