SBDC LA: Digital Marketing Strategies For Measurable Results

Description

A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover:

How effective are your current social media efforts?
Are you continually researching new market segments?
Learn to align Social Media initiatives with other marketing strategies
What components of your current marketing plan could leverage Social Media?
How valuable is feedback from your customers for your success?