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DTSTART:20231109T210000Z
DTEND:20231109T220000Z
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SUMMARY:SCORE LA: Leaning into Digital Marketing and AI
DESCRIPTION:Leaning into Digital Marketing and AI: A crash course on digital advertising and how to use AI tools to enhance your marketing\n\n\n\nDive into the dynamic digital marketing realm with this comprehensive webinar tailored for newcomers and seasoned professionals. Discover the core principles of digital paid media\, the nuances of contemporary digital marketing\, and the groundbreaking impact of artificial intelligence on the industry.\n\n\n\nWhat you will learn:\n\n\n\nBasics of Digital Paid Media: Unravel the mysteries behind PPC (Pay-Per-Click)\, display ads\, and social media promotions. Learn how to effectively allocate budgets\, target the right audience\, and measure success.\n\nDigital Marketing 101: Go beyond just ads. Understand the essence of content marketing\, email campaigns\, SEO\, and the role of social media in the modern business landscape.\n\nAI in Digital Marketing: We are standing at the precipice of a new era. Artificial Intelligence is no longer just a sci-fi concept it is transforming the way businesses reach and interact with their customers. From chatbots to predictive analysis\, discover how AI is reshaping the daily strategies and tools marketers use.\n\nEthics & Challenges: As with all great innovations\, there are concerns. Delve into the ethical considerations of using AI in marketing and the challenges marketers face in this rapidly evolving landscape.
X-ALT-DESC;FMTTYPE=text/html:<p style="box-sizing: border-box\; margin-top: 0px\; margin-bottom: 1.75em\; widows: 3\; orphans: 3\; color: rgb(20\, 20\, 20)\; font-family: Montserrat\, sans-serif\; font-size: 16px\;">Leaning into Digital Marketing and AI: A crash course on digital advertising and how to use AI tools to enhance your marketing<br />\n<br />\nDive into the dynamic digital marketing realm with this comprehensive webinar tailored for newcomers and seasoned professionals. Discover the core principles of digital paid media\, the nuances of contemporary digital marketing\, and the groundbreaking impact of artificial intelligence on the industry.<br />\n<br />\nWhat you will learn:<br />\n<br />\nBasics of Digital Paid Media: Unravel the mysteries behind PPC (Pay-Per-Click)\, display ads\, and social media promotions. Learn how to effectively allocate budgets\, target the right audience\, and measure success.<br />\nDigital Marketing 101: Go beyond just ads. Understand the essence of content marketing\, email campaigns\, SEO\, and the role of social media in the modern business landscape.<br />\nAI in Digital Marketing: We are standing at the precipice of a new era. Artificial Intelligence is no longer just a sci-fi concept&mdash\;it is transforming the way businesses reach and interact with their customers. From chatbots to predictive analysis\, discover how AI is reshaping the daily strategies and tools marketers use.<br />\nEthics &amp\; Challenges: As with all great innovations\, there are concerns. Delve into the ethical considerations of using AI in marketing and the challenges marketers face in this rapidly evolving landscape.</p>\n\n<p style="box-sizing: border-box\; margin-top: 0px\; margin-bottom: 1.75em\; widows: 3\; orphans: 3\; color: rgb(20\, 20\, 20)\; font-family: Montserrat\, sans-serif\; font-size: 16px\;">&nbsp\;</p>\n
LOCATION:Virtual\, REGISTER HERE
UID:e.2438.8853
SEQUENCE:3
DTSTAMP:20260404T125621Z
URL:https://business.hbchamber.net/events/details/score-la-leaning-into-digital-marketing-and-ai-8853
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