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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
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REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20220125T180000Z
DTEND:20220125T200000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:SBDC LA: Basics of SEO & Web Analytics
DESCRIPTION:Are you looking to get more traffic to your website from Google search?\n\n \n\nCurious how to measure the effectiveness of your SEO activity?\n\n \n\nJoin us for a seminar on how to build an effective SEO strategy as well as a dive into the tools and metrics that are used to measure SEO success. We will provide vital techniques that any small business can use to attract more visitors\, drive more leads\, and ultimately drive sales. We'll help you find valuable keywords\, optimize your website for Google\, and measure the success of your SEO and marketing campaigns.\n\n \n\n \n\nIn this seminar we will cover:\n\n\n	What is SEO?\n	On-page vs. off-page SEO\n	The importance of rankings\n	How to identify profitable keywords\n	The difference between local and national SEO\n	How to measure website traffic and success\n	An overview of Google analytics and Google search console\n	Conversions and conversion measurement
X-ALT-DESC;FMTTYPE=text/html:<p class="x_MsoNormal" style="box-sizing: border-box\; margin: 0px 0px 10px\; padding: 0px\; border: 0px\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-stretch: inherit\; line-height: 1.7\; font-family: &quot\;Proxima N W01 Light&quot\;\, Helvetica\, Arial\, sans-serif\; font-size: 18px\; vertical-align: baseline\; color: rgb(49\, 49\, 49)\;">Are you looking to get more traffic to your website from Google search?<br style="box-sizing: border-box\;" />\n&nbsp\;<br style="box-sizing: border-box\;" />\nCurious how to measure the effectiveness of your SEO activity?<br style="box-sizing: border-box\;" />\n&nbsp\;<br style="box-sizing: border-box\;" />\nJoin us for a seminar on how to build an effective SEO strategy as well as a dive into the tools and metrics that are used to measure SEO success.&nbsp\;We will provide vital techniques that any small business can use to attract more visitors\, drive more leads\, and ultimately drive sales. We&rsquo\;ll help you find valuable keywords\, optimize your website for Google\, and measure the success of your SEO and marketing campaigns.</p>\n\n<p style="box-sizing: border-box\; margin: 0px 0px 10px\; padding: 0px\; border: 0px\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-stretch: inherit\; line-height: 1.7\; font-family: &quot\;Proxima N W01 Light&quot\;\, Helvetica\, Arial\, sans-serif\; font-size: 18px\; vertical-align: baseline\; color: rgb(49\, 49\, 49)\;">&nbsp\;<br style="box-sizing: border-box\;" />\n&nbsp\;</p>\n\n<p class="x_MsoNormal" style="box-sizing: border-box\; margin: 0px 0px 10px\; padding: 0px\; border: 0px\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-stretch: inherit\; line-height: 1.7\; font-family: &quot\;Proxima N W01 Light&quot\;\, Helvetica\, Arial\, sans-serif\; font-size: 18px\; vertical-align: baseline\; color: rgb(49\, 49\, 49)\;"><span style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: inherit\; font-family: &quot\;Proxima N W01 Smbd&quot\;\; vertical-align: baseline\;">In this seminar we will cover:</span></p>\n\n<ul style="box-sizing: border-box\; margin: 0.25em 1em\; padding-right: 0px\; padding-left: 0px\; border: 0px\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-stretch: inherit\; line-height: inherit\; font-family: &quot\;Proxima N W01 Light&quot\;\, Helvetica\, Arial\, sans-serif\; font-size: 18px\; vertical-align: baseline\; list-style-position: outside\; list-style-image: initial\; color: rgb(49\, 49\, 49)\;" type="disc">\n	<li class="x_MsoNormal" style="box-sizing: border-box\; margin: 0px 0px 20px\; padding: 0px\; border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: 1.7\; font-family: inherit\; vertical-align: baseline\;">What is SEO?</li>\n	<li class="x_MsoNormal" style="box-sizing: border-box\; margin: 0px 0px 20px\; padding: 0px\; border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: 1.7\; font-family: inherit\; vertical-align: baseline\;">On-page vs. off-page SEO</li>\n	<li class="x_MsoNormal" style="box-sizing: border-box\; margin: 0px 0px 20px\; padding: 0px\; border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: 1.7\; font-family: inherit\; vertical-align: baseline\;">The importance of rankings</li>\n	<li class="x_MsoNormal" style="box-sizing: border-box\; margin: 0px 0px 20px\; padding: 0px\; border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: 1.7\; font-family: inherit\; vertical-align: baseline\;">How to identify profitable keywords</li>\n	<li class="x_MsoNormal" style="box-sizing: border-box\; margin: 0px 0px 20px\; padding: 0px\; border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: 1.7\; font-family: inherit\; vertical-align: baseline\;">The difference between local and national SEO</li>\n	<li class="x_MsoNormal" style="box-sizing: border-box\; margin: 0px 0px 20px\; padding: 0px\; border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: 1.7\; font-family: inherit\; vertical-align: baseline\;">How to measure website traffic and success</li>\n	<li class="x_MsoNormal" style="box-sizing: border-box\; margin: 0px 0px 20px\; padding: 0px\; border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: 1.7\; font-family: inherit\; vertical-align: baseline\;">An overview of Google analytics and Google search console</li>\n	<li class="x_MsoNormal" style="box-sizing: border-box\; margin: 0px 0px 20px\; padding: 0px\; border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: 1.7\; font-family: inherit\; vertical-align: baseline\;">Conversions and conversion measurement</li>\n</ul>\n
LOCATION:VIRTUAL - REGISTER HERE
UID:e.2438.5073
SEQUENCE:3
DTSTAMP:20260502T034559Z
URL:https://business.hbchamber.net/events/details/sbdc-la-basics-of-seo-web-analytics-5073
END:VEVENT

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