Summer Sidewalk Sale returns to Hermosa Beach

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July 29, 2016
by Eric Michael Stitt
A special sunshine-filled weekend of shopping and dining at the beach returns to downtown Hermosa Beach Aug. 13-14 with the Summer Sidewalk Sale.
The Hermosa Beach Chamber of Commerce and Visitors Bureau’s sixth annual summertime event is packed with live music, huge sales, activities for children and even a scavenger hunt asking shoppers to find personalized volleyballs in participating stores. Locals and tourists are encouraged to browse through merchandise on the sidewalks of Pier and Hermosa avenues and take advantage of enticing discounts in stores. Restaurants are offering various specials from their summer menus throughout the weekend too.
In addition to the August affair, the HBCCVB added a third sidewalk sale Feb 18-19, which follows the Nov. 19-20 festival. The nonprofit organization aims to continue bringing the community together by supporting the shops and restaurants, which provide specially priced items as a show of appreciation to all customers. 
The Chamber’s sidewalk sales took off in the fall of 2010 after upper Pier Avenue was beautifully renovated. The November event was a hit, which propelled the following August sale to also be a success. More than half a decade later, each sidewalk sale has increased in popularity to further unite the community and represent what downtown Hermosa Beach is all about.
It brings attention to our lovely city and provides us all with an opportunity to meet new people in the community,” said Paradis Ice Cream owner Camilla Cramer. “(The sidewalk sale) provides the opportunity to help expand people’s awareness of all the great little stores, good food and ice cream our city has to offer. Any excuse to bring more people and visitors to our great city is a good idea.”
Besides “a delicious ice cream or shake while hearing some happy tunes,” Cramer said they plan to offer exciting activities for children, but won’t reveal their surprises just yet. Paradis Ice Cream is also one of the businesses where people can return their scavenger hunt sheets. Those looking to have some extra summer fun and win big while shop hopping must locate specially named volleyballs that bounced through storefronts, just waiting to be found.
Business owners find the sidewalk sale to be the perfect opportunity to showcase their business in a festive atmosphere. Along with summer sales, owners partake in a variety of ways such as having a beach-themed photo contest that captures the most impressive sandcastle or best wave, playing summertime tunes, displaying beachy decorations, making refreshing bites and pouring cool drinks. The options are endless to exhibit each business owner’s creativity in ways that’ll pull in customers to discover numerous must-have products.
Deep Pocket Jean Company is planning 50 percent off of some items while supplies last in addition to various discounts throughout the store. Jimmy Hankins, Vice President of Operations and Sales, said what he enjoys most about the Summer Sidewalk Sale is interacting with all the residents and visitors. He said it’s a terrific opportunity for owners to get to know the community and promote their business.
“It is great to bring the community together and to bring others to downtown Hermosa and show off what a great gem we have here. (It’s) a great place to come shop, eat and enjoy the beach,” Hankins said. “We are looking forward to getting more people to learn about our barber shop, jean shop and cigar shop and to let everyone know this is like being at home with our down home atmosphere.”
Amaloa, which offers inimitable jewelry designed by owner Amaloa Bonvecchio, has participated in all the Summer Sidewalk Sales. She loves that the event brings in a lot of pedestrian traffic.
She said owners relish being allowed to display merchandise on the sidewalks so people can learn more about their shops. Bonvecchio said her entire store is going to be 20 percent off, and she is placing select items at 50 percent off. She’s also offering wine and chocolates throughout the weekend.
Hamilton and Butler Jewels, which recently opened, has discounts up to 15 percent off planned. Owners Joni Hamilton and Shelia Butler will also be giving away jewelry cleaners and vouchers for 20 percent off fine jewelry repairs.
Hamilton is delighted to meet new people and show everyone they don’t have to drive to Beverly Hills to find high-quality jewels. Anything a customer wants can be found near the sand, they said.
“We’re bringing bling to the beach,” Butler said.
Their store is near the corner of Manhattan and Pier avenues where live acoustic music is playing throughout the weekend in front of Java Man to entertain passersby.
Business owners agree that the August event promises to be a blast. And with two more sidewalk events – Holiday Sidewalk Festival and Spring into Spring/Presidents Day Sale – in the upcoming months, there are plenty of opportunities for beachgoers to shop and dine during festive weekends in Hermosa Beach.