SCORE LA: Navigating The A.I. Landscape: Practical SEO and Content Marketing Tactics

Description

In this informative 2-hour webinar, we will explore practical ways to integrate AI into your content marketing and SEO efforts. This session is designed for business owners who want to effectively leverage AI tools for better digital marketing outcomes. This class will contain two segments with two instructors. 

First, you will learn about the basics of AI and ethical aspects of using AI in marketing. This part focuses on responsible implementation of AI, ensuring your strategies are not only effective but also align with best practices in digital marketing. 

Content Marketing with AI:

Learn how to use ChatGPT and Canva for creating diverse content suited for various platforms including social media, email marketing, blogging, your website and more. This segment focuses on utilizing AI for efficient and effective content creation, helping you to keep your brand message consistent and engaging across different channels. 

You will learn how to use AI to:

Create a Basic Marketing Plan – learn how to create a plan specific to your business using ChatGPT.
Build Buyer Personas - key to your marketing is to know WHO your ideal audience is. We will build buyer personas based on your business. 
Create Content Pillars - your content across social media should be educational, inspiring, engaging and yes…promotional. Learn how to create content pillars to include all types of content to keep your audience tuned in!
Social Media Captions and Images - social media relies on a steady stream of content to keep your audience engaged and to gain reach. You will learn how to create social media captions bulk to create content using ChatGPT and Canva.
 Search Engine Optimization with AI:

Automating Keyword Research: We will cover how AI can assist in generating relevant keyword ideas, conducting keyword analysis, and discovering untapped opportunities. This approach aims to streamline the keyword research process, making it more efficient.
Content Optimization: Discover the role of AI in creating content that is not only engaging but also SEO-friendly. We will discuss optimizing critical elements like title tags, meta descriptions, headings, and more.
Competitor Analysis: Learn how AI tools can be used for in-depth analysis of competitors' websites. This includes understanding their SEO strategies and identifying areas where your own strategies can be improved.
Technical SEO: The webinar will introduce ways to use AI for handling technical SEO tasks. This includes creating XML sitemaps, optimizing site structure, and enhancing site speed - all essential for improving your website's performance in search engine rankings.
Whether you are looking to enhance your current marketing strategies or are new to the world of digital marketing, this webinar will provide you with valuable insights and actionable tips. Join us to learn how to effectively combine AI with your content marketing and SEO efforts to achieve better results for your business.