SCORE LA: LinkedIn Marketing Essentials

Description

As one of the most important B2B social media platforms, LinkedIn can help you attract more eyes on your business. The biggest advantage of LinkedIn is that it is frequented by many senior-level influencers, decision-makers, and thought leaders. If you want to grab the attention of top-level executives, then you should work on your LinkedIn marketing strategy.

Unlike other social networking sites, LinkedIn offers a goldmine of opportunities for B2B marketers. You’ll be better informed about what’s going on in your industry and the industry of your ideal, favorite and most profitable clients.

This class will cover:

• Why LinkedIn
• LinkedIn Profile Musts
• How and Why to Create Your Company Page
• Finding LinkedIn Groups
• Making Connections
• LinkedIn Posts and Stories
• Content Calendar (complimentary content calendar provided to all attendees)

Instructor: Patty Ross

Patty has well over 20 years’ experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million-dollar business.

She has spent 16 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including financial, legal, health and beauty, motorsports, landscape design, cbd/cannabis, restaurants, political activism and non-profits.

Golden State Marketing and her other business, California Wine Marketing, were founded in 2006. Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline.