SCORE LA: Leaning into Digital Marketing and AI

Description

Leaning into Digital Marketing and AI: A crash course on digital advertising and how to use AI tools to enhance your marketing

Dive into the dynamic digital marketing realm with this comprehensive webinar tailored for newcomers and seasoned professionals. Discover the core principles of digital paid media, the nuances of contemporary digital marketing, and the groundbreaking impact of artificial intelligence on the industry.

What you will learn:

Basics of Digital Paid Media: Unravel the mysteries behind PPC (Pay-Per-Click), display ads, and social media promotions. Learn how to effectively allocate budgets, target the right audience, and measure success.
Digital Marketing 101: Go beyond just ads. Understand the essence of content marketing, email campaigns, SEO, and the role of social media in the modern business landscape.
AI in Digital Marketing: We are standing at the precipice of a new era. Artificial Intelligence is no longer just a sci-fi concept—it is transforming the way businesses reach and interact with their customers. From chatbots to predictive analysis, discover how AI is reshaping the daily strategies and tools marketers use.
Ethics & Challenges: As with all great innovations, there are concerns. Delve into the ethical considerations of using AI in marketing and the challenges marketers face in this rapidly evolving landscape.