SCORE LA: Digital Marketing Metrics: What, Where and Why to Measure for Success

Description

Just like our accountants measure our financial success, we must also measure our marketing success. Are your efforts working? Are people visiting your site, checking out and engaging with your social media? Most importantly, are they converting?

If you don't measure, you won't know what is working and what you may need to adjust for success. This class will show you the digital analytics for your website, social media, e-mail metrics and how to track on a monthly basis.

The class will include a spreadsheet template download for monthly tracking.