SBDC LA: How to Sell When You’re Not a Salesperson

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know.

Topics covered include:
• The psychological barriers that could be holding you back and the tools required to overcome them.
• Understanding the components of an effective sales pitch.
• Learning the tools necessary to build an effective pitch for your business/product.
• The sales process, including how to develop a plan to address each client’s needs.