BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20240612T210000Z DTEND:20240612T220000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:SCORE LA: What Every Business Owner Should Know About SEO DESCRIPTION:Organic searches on Google yield the majority of traffic for websites\, and is a critical component of the buyer funnel. Ultimately\, getting users to convert from web traffic into an engagement is the goal.\n\n\n\nConsidering the higher cost of White Hat SEO (using marketing techniques within Google's terms of service)\, it is very crucial for business owners to understand if they are ready to implement a long-term marketing strategy.\n\n\n\nIs your website ready for SEO? Are you a good candidate for search engine optimization? With the always-changing search algorithm\, and the limited time business owners have\, it can be a challenge to stay on top of the changes that affect their online presence. Knowing the principals of SEO will help you understand the tactics being used by your competitors\, and how to measure the success of your SEO.\n\n\n\nLearner outcomes include\, but are not limited to:\n\n\n\nUnderstanding how search engine ranking algorithms really work and to clear up any myths or confusion surrounding this process.\n\nLearning the parts of a website that search engines evaluate when determining the ordering of search results.\n\nKnowing the 5 most important factors Google uses to rank a website (there are over 200 factors)\n\nUnderstanding the difference between "White" and "Black Hat" SEO techniques.\n\nAvoiding the implementation of techniques that rank the site higher in short term\, but penalize it in years to come.\n\nEvaluating the Return on Investment (ROI)\n\nEstimating the cost of White Hat SEO\n\nKnowing practical techniques for your marketing that business owner can use to boost rankings without hiring SEO agencies. X-ALT-DESC;FMTTYPE=text/html:

Organic searches on Google yield the majority of traffic for websites\, and is a critical component of the buyer funnel. Ultimately\, getting users to convert from web traffic into an engagement is the goal.
\n
\nConsidering the higher cost of White Hat SEO (using marketing techniques within Google'\;s terms of service)\, it is very crucial for business owners to understand if they are ready to implement a long-term marketing strategy.
\n
\nIs your website ready for SEO? Are you a good candidate for search engine optimization? With the always-changing search algorithm\, and the limited time business owners have\, it can be a challenge to stay on top of the changes that affect their online presence. Knowing the principals of SEO will help you understand the tactics being used by your competitors\, and how to measure the success of your SEO.
\n
\nLearner outcomes include\, but are not limited to:
\n
\nUnderstanding how search engine ranking algorithms really work and to clear up any myths or confusion surrounding this process.
\nLearning the parts of a website that search engines evaluate when determining the ordering of search results.
\nKnowing the 5 most important factors Google uses to rank a website (there are over 200 factors)
\nUnderstanding the difference between "\;White"\; and "\;Black Hat"\; SEO techniques.
\nAvoiding the implementation of techniques that rank the site higher in short term\, but penalize it in years to come.
\nEvaluating the Return on Investment (ROI)
\nEstimating the cost of White Hat SEO
\nKnowing practical techniques for your marketing that business owner can use to boost rankings without hiring SEO agencies.

\n LOCATION:Virtual\, REGISTER HERE UID:e.2438.9600 SEQUENCE:3 DTSTAMP:20260405T202146Z URL:http://business.hbchamber.net/events/details/score-la-what-every-business-owner-should-know-about-seo-9600 END:VEVENT END:VCALENDAR